Taylor Swift falls off a treadmill in new Apple ad

First Cookie Monster and now Taylor Swift, Apple commercials keep getting better and better. In the company’s latest ad, the focus is on Apple Music and how “distractingly good” the service’s playlists can be.

Backed by Drake and Future’s “Jumpman,” the commercial features Taylor Swift pumping herself up to do some cardio. But soon after she begins her run, the 26-year-old loses her balance and goes flying off the treadmill. It’s a GIF moment waiting to happen.

The commercial is using one of those “Hey, I’ve done that” moments to appeal to viewers—and the incredible star power of Taylor Swift doesn’t hurt.

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