Spotify has plans to offer exclusive content to Starbucks loyalty members, the coffee chain said on Monday, via CNBC. The deal will allow frequent customers to gain access to Starbucks music on Spotify, and share input on in-store playlists. I’m not sure if that’s a supposed to be a privilege or not, but seeing as some folks spend hours upon hours inside Starbucks locations across the country, the feature will make these little coffee shops feel more like home.
And as a perk for Starbucks employees, baristas will get a free Premium subscription. Combined, Spotify and Starbucks have access to 70 million members, with the potential to grow the subscriber base of both platforms. There isn’t much to the collaboration right now, though it’s a neat way to further infuse music into the everyday Starbucks culture.
Music is an important part of Starbucks, even if its millions of customers don’t notice what’s playing. For those who do spend day after day inside the popular coffee shops, it’s a fun way to play DJ.
“For over forty years, music has played a vital role in Starbucks Third Place experience—inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture,” said Howard Schultz, chairman and CEO of Starbucks. “And we are delighted and honored to bring Spotify directly to our customers.”
Now that Starbucks has moved away from selling physical media, partnering up with a digital powerhouse like Spotify seems as though it was the next logical step.
Source: CNBC